Web3 Domains (Unstoppable): Own Your Name Forever—No Renewals, No Renting
Web3 domains (e.g.,
.x
,.wallet
,.nft
) are blockchain‑based names you buy once and own—no renewal fees.They work as payment handles, login IDs, and portable profiles across apps.
For the broad web, pair your .x with your .com (redirect or landing page) so everyone can reach you.
Perfect for brands: lower lifetime cost, stronger user trust, and clean cross‑app identity.
Why we’ve been “renting” names online
Traditional domains (.com, .org, etc.) live in the ICANN/DNS system. You pay a yearly renewal for the right to use the name. Stop paying, and the name expires. That model made sense when the web launched, but it also created budget sprawl, renewal anxiety, and cybersquatting headaches.
Enter Web3 domains: your name as an asset
Unstoppable domains turn your name into a token in your wallet (an NFT). When you buy yourbrand.x
, you own it outright—no annual renewals. Think of it like buying a custom plate you can take to any future “vehicle”: websites, wallets, metaverse profiles, and new apps that haven’t been invented yet.
What you get out of the box
Payments that people can type:
“Send torulemobile.x
” is a lot safer than copy‑pasting a long crypto address.Login with your domain:
Many apps let you sign in using the identity you control (no passwords to leak, fewer logins to manage).A portable profile:
Add an avatar, social links, and your public crypto addresses once—reuse everywhere that supports resolution.A website you can point anywhere:
Quick path: set a redirect to your
RuleMobile.com
(great for marketing).Decentralized path: attach IPFS content to make a censorship‑resistant site, then share a gateway link for universal access.
One identity, not seven:
From Discord to crypto wallets to communities, the same memorable name travels with you.
Real‑world use: Rule Mobile can promote
rulemobile.x
as the public payments handle and instant login ID, whileRuleMobile.com
remains the flagship site for SEO, email, and press. Best of both worlds.
Why this matters to a CEO (and your P&L)
Lower lifetime cost: Buy once; stop budgeting for renewals and “defensive” multi‑year lock‑ins.
Fewer support tickets: Customers can pay or verify you by typing a human name, not a hash.
Brand control: The handle lives in your wallet. If you change hosting, storefronts, or payment rails, the name stays yours.
Growth + trust: Consistent identity across new Web3 platforms reduces impersonation risk and improves conversion.
Browser compatibility (what to expect)
Works natively in some Web3‑friendly browsers.
In Chrome/Safari/Firefox, your domain can be reached via a gateway link (or a resolver extension).
Marketing tip: pair
yourbrand.x
with a.com
redirect during campaigns so any browser lands where you want.
Quick setup: from cart to live in 10 minutes
Buy your names (e.g.,
rulemobile.x
)Mint to your wallet (custody = control).
In Manage → Crypto, paste the addresses you accept (ETH, BTC, SOL, etc.).
Set Reverse Resolution so apps show your domain instead of a hex address.
Decide your web strategy:
Redirect to your
.com
(fastest) orAttach IPFS content (fully decentralized landing page).
Publish and test: Send a small payment to your
.x
; try “Login with Unstoppable” in a supported app.
Security basics (non‑negotiable)
Hardware wallet (or multisig) for the owner key.
Access separation: manager vs. owner roles if a team updates records.
Backups & recovery: store seed phrases offline; set a process for key rotation.
Trademark sanity check before purchasing brand‑adjacent names.
FAQ
The executive summary
Web3 domains flip the script from renting to owning. They streamline payments, sign‑in, and identity while reducing long‑term costs. Keep using your .com
for SEO and email, but claim your .x
now—that’s the name your community will type inside wallets, games, and the next generation of apps.
-
They’re real identities anchored to a blockchain. They don’t live in the ICANN root like .com, but they resolve in supported apps/browsers and via public gateways you can share anywhere.
-
Not like a native .com mailbox. You can use email forwarding (when offered) or keep your main email on a DNS domain and list it in your Web3 profile.
-
Not today. Treat .x as a portable identity + payments handle that complements your .com.
-
You still hold the token in your wallet; resolution depends on open standards and ecosystem support. That’s why pairing with a .com and a gateway link is practical for now.